Johnny Long John Shadow

Truro Winter Long John Festival

February 10 – February 20, 2023

Truro Winter Long John Festival

February 10 – February 20, 2023

Celebrate  the  Magic  of  Winter

Johnny Long John knows that the winter months can be dark and cold, but he’s challenging you to get outside, get active and LOVE our winter weather. To help brighten up the winter nights, Johnny has strung over 25,000 sparkling lights in the trees around Civic Square.

ACTIVITIES

Winter has never been this fun! The Truro Winter Long John Festival is hosting several events and activities to help you get out, stay active, and have a great time this winter.

SEE SCHEDULE

WIN PRIZES

We’ve got some great contests to help celebrate the joy of winter this year! Participate in Johnny’s Winter 2023 Bucket List, the Mayor’s Long John Challenge, or a scavenger hunt.

ENTER TO WIN

Celebrate the Magic of Winter

Johnny Long John knows that the winter months can be dark and cold, but he’s challenging you to get outside, get active and LOVE our winter weather. To help brighten up the winter nights, Johnny has strung over 25,000 sparkling lights in the trees around Civic Square.

ACTIVITIES

Winter has never been this fun! The Truro Winter Long John Festival is hosting several events and activities to help you get out, stay active, and have a great time this winter.

SEE SCHEDULE

WIN PRIZES

We’ve got some great contests to help celebrate the joy of winter this year! Participate in Johnny’s Winter 2023 Bucket List, the Mayor’s Long John Challenge, or a scavenger hunt.

ENTER TO WIN

Win Prizes

Win Prizes

Johnny’s Winter 2023 Bucket List

Get active and take care of yourself this winter while completing fun activities for a chance to win great prizes!

ENTER NOW

The Mayor’s Challenge

Mayor Mills challenges you to wear your long johns to work or school to celebrate the Truro Winter Long John Festival!

ENTER NOW

Downtown Scavenger Hunt

Find Johnny Long John getting active in participating shops and services in Downtown Truro and enter to win!

ENTER NOW

Colouring Contest

Colour a Long John Festival scene and you could win $10 in Downtown Dollars!

ENTER NOW

Johnny’s Winter 2023 Bucket List

Get active and take care of yourself this winter while completing fun activities for a chance to win great prizes!

ENTER NOW

The Mayor’s Challenge

Mayor Mills challenges you to wear your long johns to work or school to celebrate the Truro Winter Long John Festival!

ENTER NOW

Downtown Scavenger Hunt

Find Johnny Long John getting active in participating shops and services in Downtown Truro and enter to win!

ENTER NOW

Colouring Contest

Colour a Long John Festival scene and you could win $10 in Downtown Dollars!

ENTER NOW

About The
Festival

Truro Winter Long John Festival

About Johnny Long John

Johnny Long John is named after John Stanfield who, along with his brother Frank, developed Stanfield’s ever so loved Unshrinkable Underwear. In 1915 they introduced and patented an adjustable two-piece design, all here in Truro!

A  History  Of  Long  Johns  in  Truro

Charles E. Stanfield had no idea when he immigrated to Canada in 1855 that he would found the firm that would become recognized as Canada’s leading manufacturer of men’s underwear. In the beginning, Charles, along with his brother-in-law, Samuel E. Dawson, founded the Tyron Woolen Mills in Tyron, PEI in 1856. Ten years later he sold his interests to Samuel and moved to Nova Scotia. In 1870 he founded the Truro Woolen Mills, which at that time was located on Brunswick Street. It was believed to be the first factory of its kind in Canada.

Charles was a creative genius. He maintained a workshop in a barn behind his house where he spent the majority of his time creating new equipment and products. He developed and manufactured that first cardigan jackets and stockinettes in Canada. He introduced Canadians to heavy rib underwear and the famous “Drop Seat”. He also manufactured sweater cloth and knitting yarn.

In 1896, Charles sold his business to his two sons, John and Frank Stanfield who had their own vision for the company’s future. They believed the way to build a reputation was to build a stable product line in one specific field, despite their father’s advisement otherwise. Together, John and Frank developed the famous “Shrink-proof Process” which catapulted the little Truro underwear company to fame.

The Klondike Gold Rush of 1897 provided them with their first big break where some 100,000 people, spurred by rumours of gold, made their way north to the harsh terrain of the Yukon. The Stanfield’s “Unshrinkable” Underwear was pivotal to the would-be-prospectors and miners who could find no substitute for the warm, heavy, woolly underwear.

Stanfield’s Limited went on to incorporate in 1906. During World War 1, they manufactured wool blankets, knitting yarn and cloth that provided a major impetus for the expansion of the Firm. Stanfield’s also began carbonizing wool, a process the produced a much softer fabric. The late twenties saw the first line of cotton combinations and the use of synthetic rayon to produce ladies’ undergarments.

Stanfield’s entered the undershirt and brief field in the late thirties, two-piece winter underwear in the forties, and Thermal underwear in the fifties. The latter two gradually took over the winter underwear market, providing the building blocks for the company’s product growth over the many years to follow. Stanfield’s is also responsible for popularizing the t-shirt in Canada as well as men’s polo pyjamas.

Copyright Truro Winter Long John Festival 2023.

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